Over Easy

At the dawn of Over Easy, when the breakfast bar market was a sea of the bland and the forgettable, the brand's voice needed not just to speak but to shout. Embracing the spirited mantras "We Get You Up" and "Make Your Morning, Not Your Breakfast," I saw an opportunity to infuse the brand with a cheeky vivacity that would resonate with our audience. As Creative Director, my contract in 2021 involved bringing this sassiness to life through a series of photography assets paired with a lively copy cadence that captured Over Easy's essence—fun, playful, and a little bold.

The visual strategy was simple: make it impossible to ignore. I championed the use of bold color wallpaper in our product photography, transforming the functional into the fantastic. This not only differentiated Over Easy in a crowded market but also reflected the brand's core philosophy—starting your day with a bang, not with boredom. My approach wasn't just about being different; it was about being memorably delightful. Through captivating imagery and engaging copy, we didn't just capture market attention; we captured market hearts.

Brand /

Over Easy

Team / 

Skylar Watkins

Role / 

Creative Director

Year / 

2021

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