Spritz Society

As the Creative Director for Spritz Society, a brand founded by influencer Ben Soffer, I was tasked with elevating their sparkling wine cocktail line to entice the mass market. My collaboration with Simone Fabricius was pivotal as we embarked on a creative journey to refine the logomark and revitalize the brand's iconography. Together, we achieved a balance of elegance and distinctiveness, without straying too far from the original design that was, at the time, poised for direct-to-consumer sales only.

The redesigned logo now carries a more luxurious feel, crucial for the brand's upscale transformation. Meanwhile, the refreshed iconography offers a clear hierarchy that accentuates the logo, flavor profiles, and recognizable graphics, all tailored to engage the target consumer. This strategic overhaul has positioned Spritz Society to stand out in the bustling beverage landscape, marrying premium appeal with the vibrant persona of its leading brand influencer.