Chipoys

Chipoys, an emerging snack brand, sought to rejuvenate its brand language with a campaign tailored to captivate the younger Gen Z demographic. This demographic, known for its appreciation of nostalgia and bold expressions, served as the perfect inspiration for a campaign that blends Y2K aesthetics with modern vibrancy. The essence of this strategy materialized in the campaign's creative use of handwritten typefaces, which added a layer of playful chaos and authenticity, resonating with the target audience's appreciation for individuality and self-expression.

To complement the visual elements, the campaign employed wide-angle lens photography and dynamic camera movements, further emphasizing the product's boldness. This approach not only captured the chips' physical appeal but also conveyed the adventurous spirit of the brand, making Chipoys' offerings irresistible to young snack enthusiasts.

The campaign's core message, "The Bolder, Rolleder Chip," encapsulates the essence of Chipoys' mission to deliver unparalleled flavor experiences. This slogan, combined with the visually engaging ads and creative mockups, perfectly aligns with the Gen Z's desire for products that stand out in both taste and presentation. Chipoys' commitment to this bold and innovative branding was reflected in the positive reception of the ads, which were strategically deployed across paid media and organic social platforms, significantly enhancing the brand's visibility and appeal among its targeted audience.