Mananalu

At Mananalu, I had the chance to immerse myself in a variety of projects that expanded my creative and strategic horizons. My work ranged from leading campaigns and conceptualizing video projects to developing digital ads featuring the company’s charismatic founder, Jason Momoa. This role was more than just fulfilling tasks; it was about infusing each content piece with intention, aiming to enhance brand awareness or connect with our community in significant ways.

My tenure at Mananalu was characterized by a dynamic blend of strategic insight and creative drive. With a robust understanding of the beverage industry and a knack for delivering high-quality, business-oriented creative solutions, I seamlessly integrated into Mananalu’s fast-paced and forward-thinking culture. My decision-making process—data-driven and consistently mindful of the business impact—earned me the company’s trust.

A highlight of my time at Mananalu was leading the ambitious brand refresh initiative. This project was more than a mere aesthetic update; it was a comprehensive reimagining of our narrative, designed to deepen our connection with the audience, clarify the brand’s pronunciation, and support a premium price strategy with a compelling brand philosophy that extended beyond the concept of “aluminum bottled water.” My contributions significantly propelled the company’s growth, manifesting in marked improvements in engagement and revenue. This journey demonstrated the profound effect of marrying creative vision with strategic acumen and an unwavering commitment to quality.