Wet Hydration

The rebrand of Wet Hydration was a comprehensive transformation that emphasized the brand's commitment to holistic wellness and connectivity through functional hydration. Beginning with an exploration of consumer needs and market trends, we identified a desire for hydration solutions that support an on-the-go lifestyle from morning to night. This insight informed the creation of the new slogan, "All For One," which captures the essence of Wet Hydration as a reliable companion for daily hydration.

The belief system, centered on the power of movement, clarity, and balance, highlights Wet Hydration’s mission to foster a brighter, more connected community. This guiding philosophy not only differentiates the brand but also resonates deeply with consumers who value a harmonious and on-the-go lifestyle.

The updated logo was designed to convey a sense of functionality with its modern approach. The 'W' in Wet has a proprietary look that can stand on its own, inspired by the headline typeface where the 'E' resembles a sideways 'W,' thus integrating this element into the main logo mark. Each flavor was named after a specific function, helping consumers understand the benefits of each variant. Colors were transformed to be more fun and approachable, aligning with the identity of wellness water for quick product recognition. Additionally, an icon composed of three circles representing morning, afternoon, and night was created to be used throughout various marketing and brand collateral.

This cohesive rebrand has been seamlessly integrated across all touch-points, from packaging to digital platforms, ensuring a unified and impactful presence. By aligning the brand with the values of movement, clarity, and balance, and through the powerful slogan "All For One," Wet Hydration is poised to inspire and nurture a vibrant, connected community through 24/7 functional hydration. This transformation has not only strengthened Wet Hydration's market position but also deepened its connection with consumers, paving the way for continued growth and success.