Distresser

Distresser began as a passion project and a proof of concept brand, co-founded with a close friend. Our vision was to create a distinctive brand within the highly saturated coffee market by infusing it with an element of humor through adult cartoons. This approach aimed to serve as a case study for innovating within crowded categories. The core idea was to root the brand in a blend of comedy and culture, setting it apart from the conventional focus on traditional coffee education such as region or origin.

Through this endeavor, we discovered that entertainment and engaging storytelling could significantly influence consumer behaviors, driving more purchases than traditional methods of coffee education. This insight underscores the potential of creative content and humor in reshaping brand engagement and consumer interest, especially in markets crowded with similar offerings.