Crook & Marker

As the in-house Creative Director at Crook & Marker, my leadership was instrumental in elevating the brand from a mere concept to securing national distribution within a year, despite the intense competition in the spiked seltzer and canned cocktail sector. Our strategic emphasis on premium, organic selections and the development of a strong visual identity distinguished us as the market rapidly expanded.

Innovative collaborations and targeted digital advertising were key to expanding our market presence. A notable highlight was our collaboration with Brumate on the Hard Pickle Seltzer, which generated a remarkable response with 10,000 email preorders within the first 24 hours of launch. We also boosted our digital reach by partnering with high-profile talent such as Tinashe. These initiatives not only showcased our commitment to creative branding and quality but were pivotal in our quick rise to become a significant name in the beverage industry.

I spearheaded the creation, writing, and directing of our digital and broadcast campaigns, which played a crucial role in enhancing the visibility and appeal of our product portfolio.